Scarborough Health Network (SHN) Campaign exceeded its goals, donations poured in from the public & the Ontario Government committed to upgrading the 3 Hospital Network.
Campaign featured 26 Scarborough-ites who have a connection to the SHN, as patients, survivors, staff & doctors. Each person’s connection to SHN was represented by a letter of the alphabet: 26 people to match the 26 letters of the alphabet. The connection & stories are featured on the website, a mix of 12 OLVs and 14 stills.
And a unique typeface was created from the handwriting of the 26 SHN people, the typeface became the common element across all communications: TV, OLV, OOH, Website, and is available for use by the public
Please visit LoveScarborough.ca to understand the full scope of the campaign.
Love Scarborough.